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Research papers

Added value in business marketing strategies

Business Marketing decisions are said to be rational although the marketing input is generally non-rational, or worse, emotional. In this paper, a method of calculating the added value on business marketing decisions is discussed. The method is based...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Sicco C. Santema
June 15, 1992
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Citation

Santema, S. C. (1992a, June 15). Added value in business marketing strategies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/added-value-in-business-marketing-strategies


Research papers

An expertsystem as a tool for risk management

The expert system RISCUE is developed to assist insurance managers to take decisions about the optimal risk strategy. RISCUE consists of a number of computer programs, combined with data on risk variables which are specific for the company or...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jetty M. M. Plasschaert
Company: PQR-Research
June 15, 1990
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Citation

Plasschaert, J. M. (1990a, June 15). An expertsystem as a tool for risk management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-expertsystem-as-a-tool-for-risk-management


Research papers

Retail information management systems

The retailing sector because of its unique characteristics and its environment is in great need of information. This need is greater as the risk is greater. Small retailers are facing greater risks and, therefore, their need for information is also...

Catalogue: Seminar 1980: Information Systems In Action
Author: Coskun Samli
June 15, 1980
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Citation

Samli, C. (1980a, June 15). Retail information management systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-information-management-systems


Research papers

Towards the elimination of risk from investment in new products

This paper sets out to show how a technique which was originally developed simply as a means of eliminating the fundamentally unacceptable product before it incurred substantial losses in test market, has shown itself to be capable of much more. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: D. Reay, Brian C. Pymont, Patrick G. M. Standen
September 1, 1976
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Citation

Reay, Pymont and Standen (1976a, September 01). Towards the elimination of risk from investment in new products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-the-elimination-of-risk-from-investment-in-new-products